Blessings to the budtenders who take it upon themselves to continue their own education. If your budtender doesn’t love to nerd out about weed, get a new budtender!
Most dispensaries don’t offer educational opportunities for their crew. If you want to learn more about cannabis, you’ll have to do so off the clock and with no incentive for career growth from your employer.
And yet, the depth of knowledge budtenders need to be successful at a dispo is immense. You almost HAVE to self-educate in your personal time in order to keep up with growing types of products and tools.
But really, it behooves a dispensary to develop training incentives for your crew. Here are 6 reasons why continuing education for budtenders benefits your pot shop:
- Product Knowledge: The cannabis industry is dynamic, with new products and strains continually entering the market. Continuing education ensures that budtenders stay informed about the latest products, enabling them to provide accurate and up-to-date information to customers.
- Customer Satisfaction: Well-informed budtenders can offer better assistance to customers, addressing their specific needs and preferences. This leads to improved customer satisfaction, loyalty, and potentially increased sales.
- Industry Trends: Continuing education allows budtenders to leverage industry trends, emerging technologies, and evolving consumer preferences. This knowledge is valuable for dispensaries in adapting their product offerings and marketing strategies.
- Professional Development: Ongoing training contributes to the professional development of budtenders, enhancing their skills and expertise. This can lead to career advancement opportunities within the cannabis industry.
- Risk Reduction: Educated budtenders are less likely to make mistakes related to product recommendations, dosage, or compliance. This reduces the risk of adverse incidents, ensuring a safer environment for both staff and customers.
- Brand Representation: Budtenders serve as the face of the dispensary. Well-educated budtenders can effectively represent the brand, fostering a positive image and creating a competitive edge in the market.