Here are 6 reasons budtenders need Product Knowledge training
PRODUCT KNOWLEDGE refers to the information salespeople have about the items they’re selling. Generally, product knowledge sheets are prepared by the manufacturer or vendor, which the sales person can study and use the data to sell the products.
For budtenders, product knowledge would involve having in-depth information about the characteristics, effects, uses, and other relevant details of the products available in a dispensary.
This knowledge is more than just knowing the name or category of a product - it includes a comprehensive understanding of its components, origins, potential benefits, and usage guidelines.
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Happier Customers:
Budtenders who possess thorough product knowledge can offer personalized recommendations to customers based on their preferences, needs, and desired effects. This fosters a sense of trust and satisfaction, which enhances the overall customer experience. -
Improved Credibility:
A well-informed budtender is more likely to be seen as credible and trustworthy by customers. Customers are more inclined to trust their recommendations and even choose items they’ve never tried before. -
Effective Communication:
Budtenders need to effectively communicate the features and benefits of various products to customers. Product knowledge training helps them articulate this information clearly, addressing any customer questions or concerns with accurate and helpful guidance. -
Upselling and Cross-Selling Opportunities:
When budtenders have a deep understanding of the product range, they can identify opportunities for upselling or cross-selling complementary items. This not only increases the average transaction value but also exposes customers to a wider range of products. -
Compliance and Regulation Adherence:
In the cannabis industry, compliance with regulations is crucial. Budtenders need to be aware of the legal aspects related to the sale of cannabis products, including THC content, dosage guidelines, and packaging requirements. This knowledge helps dispensaries stay in compliance with local laws. -
Reducing Product Linger:
When budtenders are well-educated about niche or slow-moving products, they can actively promote and recommend these items to customers, reducing the likelihood of products lingering on dispensary shelves.