What does a great dispensary experience look like?

When you visit a dispensary, there are a few things that can immediately set the tone, leaving a first impression that either sets them up as a loyal customer or turns them off of your store forever.

Here are 10 key elements that contribute to a great dispensary experience:

1. Warm and Inviting Atmosphere

   A clean and well-organized space with friendly and knowledgeable staff, comfortable waiting areas, and a clear flow to the sales floor.

2. Educated and Approachable Staff

   Attentive budtenders with extensive product knowledge who can provide recommendations based on customer preferences.

3. Diverse Product Selection

   A wide range of high-quality products, including flower, concentrates, vapes, edibles, and topicals, with options for different preferences, including various strains, CBD-dominant products, and different consumption methods.

4. Clear Product Information

   Clearly labeled products with information about THC/CBD content, strain type, and other relevant details. Even better would be educational materials or digital displays providing additional information about cannabis and its effects.

5. Compliance with Regulations

   Proper signage and adherence to local and state regulations regarding cannabis sales and consumption, with clearly displayed licensing and compliance information.

6. Efficient and Streamlined Service

   Quick and efficient check-in and checkout processes, and even online ordering and pickup options for more convenience.

7. Educational Opportunities

   Workshops or informational sessions for customers to learn more about cannabis, or at the very least, educational materials on-site for customers to take home.

8. Innovative and Unique Offerings

   Special promotions or unique products that set the dispensary apart, such as collabs with local artisans or brands to offer exclusive glass and smoking tools.

9. Community Engagement

   Show your regulars some love with loyalty programs or special discounts for frequent flyers. Extend your reach beyond the dispensary walls and participate in community events.

10. Feedback Mechanisms

    Ask for customer feedback to regularly assess and improve services based on customer input.

Ultimately, a great dispensary experience combines professionalism, education, and customer-centric practices to create a positive and memorable visit for customers. Consistently delivering on these elements brings customers back again and again, allowing your dispensary to thrive!Does your workplace focus on any of these elements? How do you drive customer loyalty? Reply to this email and let us know!Take Root is ready to help train your staff on foundational cannabis science, product knowledge, sales, and customer service techniques! Reach out to see how we can help, and schedule your demo today!