Here’s a tried-and-true sales technique to motivate budtenders in a dispensary…
Develop an incentive program!
Here are some effective ways that cannabis brands can incentivize budtenders:
Performance-Based Competitions:
Organize friendly competitions among budtenders based on sales performance. Recognize and reward top performers with prizes such as gift cards, merchandise, or even a special event.
Training and Certification Programs:
Introduce training and certification programs through platforms like The Take Root Almanac. Reward budtenders for completing certifications and encourage continuous education with incentives tied to training milestones.
Exclusive Events and Access:
Invite high-performing budtenders to exclusive brand events, product launches, or industry gatherings. Provide VIP access to special experiences, fostering a sense of appreciation and exclusivity.
Social Media Collabs:
Encourage budtenders to actively participate in marketing initiatives. Implement referral programs where budtenders receive incentives for bringing in new customers or promoting the brand on social media.
Team Recognition Celebrations:
Provide catered lunches and other team recognition events for achieving collective sales goals.
Feedback and Input Opportunities:
Seek input and feedback from budtenders regarding products, marketing strategies, or customer preferences. Make them feel valued by incorporating their ideas and suggestions, potentially offering incentives for impactful contributions.
Implementing a combination of these incentives can create a motivating and rewarding environment for budtenders, ultimately driving increased sales and brand loyalty.
**IMPORTANT: Incentive programs are not allowable in all markets, so please refer to your local regulations for guidance.
Budtenders LOVE connecting with brands and are motivated to be in community! When we can take advantage of that and build relationships with budtenders, and we’ll see the industry elevated to new heights!
If you’re ready to talk about how Take Root can help you develop training, schedule a demo with us today!